Over the course of this five-day consumption promotion event, the National Aquatics Center showcased its diverse range of business offerings and experienced robust business performance.

A staff member introduces curling facilities used during the Beijing 2022 Winter Games at the National Aquatics Center exhibition booth in Shougang Park in Beijing during the 2023 May Day holiday. [Photo provided to China.org.cn]

The 2023 Direct Sales Season from Beijing State-Owned Enterprises took place at the Shougang Park convention center in Beijing from April 29 to May 3. Over the course of this five-day consumption promotion event, the National Aquatics Center showcased its diverse range of business offerings and experienced robust business performance.

In an effort to promote its ice sports products and services, the dual-Olympic venue established a dry land curling facility at the exhibition booth and introduced technologies used during the Beijing 2022 Winter Games to visitors.

Children try their hands at dry land curling at the National Aquatics Center exhibition booth in Shougang Park in Beijing during the 2023 May Day holiday. [Photo provided to China.org.cn]

The center also offered visitors discounts on tickets for the venue's water and ice sports services and merchandise such as sun protective clothing, mugs and canvas tote bags.

The center's exhibition booth at Shougang Park received over 1,000 visits during the event, with many more drawn to try their hands at water and ice sports programs within the venue.

People visit the National Aquatics Center in Beijing during the 2023 May Day holiday. [Photo provided to China.org.cn]

In addition to in-person activities, the venue launched livestreaming promotions for all categories of its services, products and holiday programs. The venue streamed live for a total of 40 hours during the five-day event, with online sales exceeding 3 million yuan ($433,000).

The venue's swimming club and the Bank of Beijing also reached a cooperation agreement to provide customers with free swimming tickets when they apply for credit cards.

Driven by sales promotion events, the venue welcomed approximately 88,000 visitors during the May Day holiday, significantly increasing its business performance.